By Nicole Tinkham
Obviously I’m a blog writer but I don’t just do it for fun on the weekends. I also write blogs twice a week for the office/art supply company I work for. I enjoy doing it but I know there’s always room for improvement and honestly, I’ve never studied writing whatsoever so I feel like there’s much more I need to know. This morning I’ll be doing research on great blog writing techniques so hopefully I can actually get people to read these blogs!
Have a focus
There are times I’m totally into a certain topic I’m planning to write about and other times I feel like I’m making it up as I go. This is where I’m wrong. You must have a clear reason for blogging so your audience has a reason to read it. You don’t want your blog to be all over the place so plan out what you want to say before writing.
I have NO problem with sticking to a schedule since I’m such a scheduled person. I write these posts every Saturday morning and my work posts go out every Monday and Thursday. Having a schedule is important so your reader knows when to expect new content.
This is something I’ve always wondered. How long should blog posts be? According to one of my sources (see end of post for link), 200 words is not an efficient blog post length. Post should be anywhere from 600 to 1,000 words. I agree with this length but I also think shorter posts can be just as valuable. It just depends what you’re writing about. I’ve written blogs in the past that I look at now and think it was way too long. You tend to lose interest if your post turns into a novel.
This is the exact reason I started this blog. I love writing about my research and new things I’ve learned. I feel this is important for people who think they can only write about what they already know.
Encourage comments (even the negative ones)
I’m always trying to get comments and for whatever reason I never do. Blogs are often controversial since most of the time it’s based on the opinion of the writer. Negative comments can be scary but criticism is a great way to grow as a writer.
Don’t be too formal
When people sit down to read a blog they don’t want to read a text book. Be relaxed, add your personality, and mix it up with a little bit of humor.
Make a topic list
As soon as you think of a great blog topic (it may come to you in the middle of the night) add it to your topic list. You’ll need all the ideas you can get when your scrambling around last minute trying to think of something to write about. Make sure to think about what your readers would be interested in.
Your number one concern when writing a blog post is probably getting the words typed out but images are just as important for your post. Images (and the post title) are what will get you readers. Here are five things to consider when choosing your blog image (thanks Social Media Examiner!):
The inverted pyramid
This is how you should be setting up your posts (a journalistic approach):
- First paragraph = Basic info
- Middle = Go into the details
- End = Other general info and background info
I also wanted to mention that I use PicMonkey for my images. Definitely something to check out for your blog images. There are a ton of ways to edit photos!